Clik here to view.
Why treating your print customers well is a recipe for disaster
Posted by Matthew Parker Print companies who treat their customers well are unlikely to succeed in today’s marketplace. Does that sound odd? Surely good customer service is an essential to successful...
View ArticleClik here to view.
How printers can make their customers feel special (without it costing the...
Posted by Matthew Parker I want to tell you about a time I felt really special. I was going to pick up my new car. And the show room had really gone the extra mile for me. The car was parked...
View ArticleClik here to view.
20% of print companies will go bust in 2013 – why you need ICE to stay in...
Posted by Matthew Parker I recently made a prediction to my newsletter list. I said that 20% of print companies would no longer exist by the end of 2013. I said that one in five print companies would...
View ArticleClik here to view.
Why you need to think about Christmas cards in February
Posted by Matthew Parker Santa Claus Rudolph and the sleigh The Christmas tree Carols Snowy scenes Why on earth am I encouraging you to think about Christmas in February? Christmas should never be far...
View ArticleClik here to view.
How printers can increase customer loyalty by messing up a job
Posted by Matthew Parker Recently, I was really disappointed and frustrated. I had taken my wife out for a special meal. We had chosen a restaurant that was supposed to be excellent. But it failed to...
View ArticleClik here to view.
The extra mile – how printers who make an error can keep customers happy
Posted by Matthew Parker I remember the first print job that I placed when started my company. The first client is always an important client. I was desperate to please them. So imagine my dismay...
View Article
